Using a Bootcamp as an Enrollment Program Case Study
Last October, we
launched a bootcamp at our gym as a way to introduce CrossFit methodology to
people who may have never considered CrossFit. We started the program out a
large insurance company that we have a corporate agreement with. The program
was open enrollment and people could get started anytime. Initially it took
off, but ended up slowing down so we pivoted to a 6 week bootcamp.
We set a launch date
of 3 weeks out for our Enrollment/Kickoff Day and began emailing our list and
using facebook ads to drive traffic to our website. We initially launched the
bootcamp during our slowest class time at 7pm , but had a lot of sign-ups so decided
to offer another at 5am. By Enrollment Day, we had 26 people signed up at
$200/each. About halfway through the program, we had an invite a friend day
that brought in ~20 new leads for our next bootcamp. We just finished our
Graduation Day last week and our members had some amazing success.
In the six weeks,
our graduates averaged a 23% increase in their squat test, a 45% increase in
their push-up test, a 23% increase in their burpee test and a 27.5% decrease in
their baseline time. And some amazing before and after photos.
Of those 26 people, 15 are coming back for our next bootcamp, 6 joined our CrossFit Program, 4
people didn't return. Our next bootcamp brought in 38 sign-ups and we added
another class at 12:00 pm. Midway through the first program, we were contacted
by a large hospital that wanted to offer a bootcamp as a wellness program. We
enrolled 8 in our first program there. Needless to say, our bootcamp opened a
lot of doors.
If you're thinking
about adding a bootcamp to diversify your program, I highly recommend it.
You'll reach people who would/may have never considered CrossFit.
Get the Bootcamp Enrollment Program Below!